LadyDUI.com–Niche Marketing Run Amok

I was headed south on Interstate 91 in Hartford, Connecticut yesterday, when I looked up and saw an interesting billboard. It was one of those giant advertisements featuring an oversized “headshot” of a maverick female attorney accompanied by a clever “800” number. In huge letters, it said LadyDUI.com I was intrigued and jotted down the URL as I drove back to East Hartford. Of course, I guess it achieved its purpose since I didn’t really need to write it down. Who can forget a name like that?

This type of shameless marketing tends to upset me. Our tort system and the economics of the legal profession have all kinds of issues. In my world, I often have to absorb (through higher premiums, fees, etc.) the cost of out of control litigation. It seems as if risk management is becoming an increasingly bigger business cost.

Democractic Presidential Candidate, John Edwards, takes a lot of flak for his early career, where he racked up millions in income as a personal injury litigator. He sued a lot of companies and institutions and won huge verdicts that angered a lot of people.  I can imagine the huge billboards that might have dotted the North Carolina landscape in the 1980’s and 1990’s, with Edwards’ wide grin and gleaming teeth beaming down upon the motorists that drove by. The photo on his campaign website homepage is much more family oriented than the ones inviting clients to call, that I imagined.  

I’m not really commenting on John Edwards here. That is what popped into my head as I drove by the LadyDUI billboard. Many hard core trial attorneys have been accused of “ambulance chasing” and worse. They have been accused of preying on low income clients who have no where else to turn. They have defended shady characters under the guise of civil rights and liberties. When you hear the word DUI, you can’t help but think about the victims, and I’m not talking about the accused drunks. I’m talking about the innocent people that have been hurt or killed by drunk drivers. Defending the perpetrators is just fine because they have rights too, especially the ones that may have been wrongfully accused. It is within the bounds of our legal system, but it just doesn’t seem right to shamelessly troll for DUI clients and invite the ones who have even admitted to being drunk, or pulled over with open containers, to just call 888-LADY-DUI. I hope she doesn’t get too many calls.  

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I crashed out of the Singlespeed Championship @renocxnats (on the dreaded off-camber) but not before having more fun. @artroti43 raced on the frosty course ❄️ at day break. 🚴🏽 We met a lot more @horsteng #crossspikes customers. I hung with little bunny hopper 🐰 Miles, the Junior 11-12 year old Silver Medalist.🥈I cheered for Nic, who represented @the_ccap in the Junior 15-16 age group. @sportstert and Iva came down from Tahoe to cheer LOUDLY for me. 🎺 I got my badly sprained ankle taped and iced. I had a beer. 🍺 I’m even looking forward to my red eye flight home ✈️ . Best of all, I’ll see @trailrunningmom and the kids on Sunday. I can’t explain the sensation, but despite the pain, I’m ready for next #Cyclocross season to begin... after some rest. #teamhorstsports #cxnats #horstengineering @parkavebikeshop #crossisboss #lifedeathcyclocross #crossiscoming You could say that at least for this week, I’m married to my #bicycle - - -

@renocxnats #cxnats @seven_cycles #sevencycles #teamhorstsports #horstengineering #crossspikes @horsteng #chapelofthebells #Cyclocross #lifedeathcyclocross Good day representing @horsteng at @renocxnats in the 45-49 age group. It’s a great course. The wind was blowing hard, but the sun finally came out. I’m happy with 37th place but should have made a move to get to 29th, which was 30 seconds ahead. That’s a long way when you are going flat out and cramping. 4,500 foot elevation was a factor. I’m disappointed that they cut one lap of my race when I wasn’t close to getting lapped by the leaders. You train this hard and come all this way; and you want to get the most racing for the $ and time invested. They only let 25 riders do the full six laps. The only positive to come out of that was that I watched fellow New Englander @adammyerson execute a perfect final sprint to win the Stars and Stripes again. Teammate @artroti43 had a good ride too. 
@seven_cycles #sevencycles #horstengineering #teamhorstsports @bicycleseastct #crossspikes #cxnats #renocxnats #Cyclocross #crossisboss @therichardsachs didn’t have the race he hoped for but it was still great to see him @renocxnats and “pit” for him. He said he officially started his second off season, but first of 2018. @artroti43 and I played soigneur/mechanic for 90 minutes, but minus the massage! atmo #renocxnats #richardsachs #teamhorstsports @horsteng #crossspikes #hauteframebuilding #Cyclocross #crossisboss #lifedeathcyclocross I previously hadn’t published this image, but it recently received an Honorable Mention in the 2017 @appalachianmountainclub Photo Contest for the People Outdoors category. Check out my blog (link in profile) for the interesting story of his photo (shot with this iPhone 6s), a trip report from this amazing Maine adventure, and past contest history. I love this image of two of my favorite women. I’m barred from submitting images to the 2018 contest, but I’ll be back in 2019. #appalachianmountainclub #baxterstatepark #katahdin Congratulations to Master Park, the Park Family, and the entire team at Park’s U.S. #Taekwondo at the Grand Opening of the new facility in the former VFW building. Our kids love it! So much better than being next door to the pawn shop and liquor store.😊#tkd 🇺🇸🇰🇷 This morning, the @trinitycollege Main Quad was bathed in beautiful sunshine ☀️but it was frigid and the wind was blowing! ❄️ The chapel was packed with an overflow crowd to celebrate the (shortened) life of a lovely friend. She will be missed. #circleoflife 🌏 #Repost @horsteng
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