LadyDUI.com–Niche Marketing Run Amok

I was headed south on Interstate 91 in Hartford, Connecticut yesterday, when I looked up and saw an interesting billboard. It was one of those giant advertisements featuring an oversized “headshot” of a maverick female attorney accompanied by a clever “800” number. In huge letters, it said LadyDUI.com I was intrigued and jotted down the URL as I drove back to East Hartford. Of course, I guess it achieved its purpose since I didn’t really need to write it down. Who can forget a name like that?

This type of shameless marketing tends to upset me. Our tort system and the economics of the legal profession have all kinds of issues. In my world, I often have to absorb (through higher premiums, fees, etc.) the cost of out of control litigation. It seems as if risk management is becoming an increasingly bigger business cost.

Democractic Presidential Candidate, John Edwards, takes a lot of flak for his early career, where he racked up millions in income as a personal injury litigator. He sued a lot of companies and institutions and won huge verdicts that angered a lot of people.  I can imagine the huge billboards that might have dotted the North Carolina landscape in the 1980’s and 1990’s, with Edwards’ wide grin and gleaming teeth beaming down upon the motorists that drove by. The photo on his campaign website homepage is much more family oriented than the ones inviting clients to call, that I imagined.  

I’m not really commenting on John Edwards here. That is what popped into my head as I drove by the LadyDUI billboard. Many hard core trial attorneys have been accused of “ambulance chasing” and worse. They have been accused of preying on low income clients who have no where else to turn. They have defended shady characters under the guise of civil rights and liberties. When you hear the word DUI, you can’t help but think about the victims, and I’m not talking about the accused drunks. I’m talking about the innocent people that have been hurt or killed by drunk drivers. Defending the perpetrators is just fine because they have rights too, especially the ones that may have been wrongfully accused. It is within the bounds of our legal system, but it just doesn’t seem right to shamelessly troll for DUI clients and invite the ones who have even admitted to being drunk, or pulled over with open containers, to just call 888-LADY-DUI. I hope she doesn’t get too many calls.  

0 Responses to “LadyDUI.com–Niche Marketing Run Amok”



  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s




Horst Engineering Family of Companies

Cross Spikes™

Instagram

Not a bad #sunset in #vermont ### #nembafest #kingdomtrails
Good first afternoon at #nembafest at @kingdomtrails in #vermont ### #mountainbiking @the_ccap #teamhorstsports @horsteng #teamhorstjuniorsquad #kingdomtrails
The first #Bolton Summer XC Series Race of the season. Plus, a vintage @mootscycles mountain bike with some trick parts! @shenipsitstriders #shenipsitstriders #trailrunning #crosscountry #boltonheritagefarm
Good day at #mountgreylock @trailrunningmom ran her 20th consecutive Mt. Greylock Trail Race. I did the 5K with the kids and then rode to the top. Trophies went to Deb and Shep. #trailrunning #cycling #shenipsitstriders #teamhorstsports 🏃‍♀️🚴🏽⛰ 🏆
Good to be back at #windingtrails for the Summer #Triathlon Series. #mountainbike #trailrunning #sunset
Livingston Family firefighters. 🔥 👩‍🚒 🚒 When @trailrunningmom “smoked” the obstacle course AND added some push-ups for good measure, the Chief pulled out his business card and made a pitch for her to join the squad. I thought I was the competitive one, but she can turn anything into a competition! The kids had a blast too at family day.
From race directing to @thecubscouts directing. Proud day for our son, @trailrunningmom and the rest of #cubscouts Pack 157 Den 5 as they earned their Arrow of Light. Four of her boys are moving to @boyscoutsofamerica #scoutsbsa after five years of fun and learning.
Little D and I ran the @shenipsitstriders #soapstonemountaintrailrace Jerry Stage Sampler 6K with a bunch of other crazies! Tackling the infamous Sandpit with its 40% gradient and slick conditions was great fun. #trailrunning #shenipsitstriders #teamhorstsports 🏃‍♀️⛰
Start of the @shenipsitstriders 34th annual #soapstonemountaintrailrace This is the 15th year as Race Director for @trailrunningmom #trailrunning #shenipsitstriders #teamhorstsports ⛰🏃‍♀️

Follow me on Twitter

Categories

Archives

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 308 other followers


%d bloggers like this: