Mac Attack!

Two weeks ago, I visited the Apple Store at Westfarms Mall in West Hartford, Connecticut, and I was smitten. I was blown away by the marketing panache, attention to detail, and customer service. I have been dreaming about an Apple Computer for some time now. I knew that when the time was right, I would take the plunge and migrate all of my photography and much of my writing, to a Mac. The trip to the Apple Store pushed me over the edge. On the drive home, I made the commitment that I was ready to make the investment of dollars and time to establish a new platform for my photo-journalism.

At work, we are dependent on a Microsoft Windows platform, with Exchange Server at the core. I am an Outlook addict and need the software to help run my busy personal, family, and business lives. Truthfully, they are all wrapped together, and my Dell D630, Treo 700W, and Exchange Server help me juggle it all. At Horst Engineering, the Windows Network and our ERP System, known as Shopmate, are critical business tools. I joked a while back that the IT folks at Horst would abandon me if I jumped ship and switched to the Apple side. I threatened this after a spate of Windows related crashes and during Dell’s long customer service slump. In my opinion, both Microsoft and Dell have suffered from their astronomical growth. Both organizations grew too fast and they lost their customer service focus. However, at Horst Engineering, we are committed and we need them to clean up their acts. So, I did our IT folks a favor…I bought an extended warranty and care package for my Mac. I’m handling this on my own!

After a week on my new Apple MacBook Pro, I am very pleased. I haven’t had any crashes (I’ve crashed my Dell once this morning already) and I have enjoyed exploring the machine’s capabilities. All of the computer gear helps, but I view them as tools. They help improve productivity, workflow, and they are time savers. After my visit to the Apple Store, I realized why that company is growing so much faster than the rest of the market. They have it figured out. Between their iPod product line, Mac’s, and now the iPhone, their creativity and service levels are unmatched.

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Horst Engineering

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Sites and sounds from Day 2 @gpgloucester #gpgloucester The fog was burning off by the end of the Cub Juniors 9-14 year old race.

#horstspikes #cyclocross #lifedeathcyclocross #horstengineering #teamhorstsports #teamhorstjuniorsquad #madeinconnecticut #madeinnewengland #madeinusa 🇺🇸 It was great to see so many friends at today’s Western #Massachusetts Athletic Club Monroe (Dunbar Brook) Trail Race. We all ran the 2-Miler. We couldn’t stay long after the finish, but we did see Kelsey Allen win overall in the 10.5 Mile main event. Hooray! #trailrunning 🏃🏻 Before and after the Western #Massachusetts Athletic Club’s Monroe (Dunbar Brook) Trail Race in the #Berkshires I rode (very wet) over from Savoy Mountain State Forest where we camped last night. On the ride along the #DeerfieldRiver I checked out #ZoarGap and then we walked down to the river to see the Tooth. Sadly, the kayakers had already passed through. The foliage turned overnight. #trailrunning #cycling 🚴🏽🏃🏻⛰ #Cyclocross racing in the morning and downhill #mountainbiking @thundermountainbikepark in the afternoon. We got in two late afternoon runs on rental bikes and are pumped to return for more fun in the future. #teamhorstsports #teamhorstjuniorsquad #thundermountainbikepark #berkshireeast 🚵‍♀️⛰ 30 kids in the 9-12 year old Race at the #mansfieldhollow #Cyclocross That’s just awesome! @the_ccap #teamhorstsports #teamhorstjuniorsquad #crossspikes #crossisboss This image was from pregame, but approaching halftime @uconnfootball there aren’t many more fans than you see here. 35 (Memphis ) to 21 (UCONN) is a lot of points in 30 minutes of #football #uconn This morning I got to hear Warren Rustand, inspirational entrepreneur and fellow @ypoglobal member, speak at a #ypo Connecticut River Valley Chapter meeting. It was fitting that the event was @riverfrontrecapture and literally ON the #connecticutriver I walked from @horsteng via my favorite train bridge. The 10 minute trip back to the plant was ample time to reflect on the #leadership lessons that he shared with our group. @garyrome and I decided that we should memorialize our time with this dedicated athlete, by requesting that he join our photo. #horstengineering #business Fantastic but FRUSTRATING race at The Night Weasels Cometh #cyclocross Was charging hard but punctured with two to go and rode 3/4ths of a lap on my rear flat before getting to my pit bike. I just glued this tubular two nights ago. Grrrr! Gave up more than a dozen spots. This string of bad luck will end and my fitness will pay off. Still not a bad ending to a work day. Onward! #teamhorstsports #crossspikes #nightweasels 🚴🏽 🌕 Good, inspiring, and educational fun at #MetalStorm in Sudbury. I couldn’t find a salesman to sell me a lathe, but I called one on his mobile, and ended up with FOUR coming to my rescue! That’s service. ;) #precisionmachining #robotics #machining #instamachinist #cncmachining #cnc #aerospace #manufacturing #horstengineering #sterlingmachine #crossspikes #madeinconnecticut #madeinmassachusetts #madeinnewengland #madeinusa 🇺🇸

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