Mac Attack!

Two weeks ago, I visited the Apple Store at Westfarms Mall in West Hartford, Connecticut, and I was smitten. I was blown away by the marketing panache, attention to detail, and customer service. I have been dreaming about an Apple Computer for some time now. I knew that when the time was right, I would take the plunge and migrate all of my photography and much of my writing, to a Mac. The trip to the Apple Store pushed me over the edge. On the drive home, I made the commitment that I was ready to make the investment of dollars and time to establish a new platform for my photo-journalism.

At work, we are dependent on a Microsoft Windows platform, with Exchange Server at the core. I am an Outlook addict and need the software to help run my busy personal, family, and business lives. Truthfully, they are all wrapped together, and my Dell D630, Treo 700W, and Exchange Server help me juggle it all. At Horst Engineering, the Windows Network and our ERP System, known as Shopmate, are critical business tools. I joked a while back that the IT folks at Horst would abandon me if I jumped ship and switched to the Apple side. I threatened this after a spate of Windows related crashes and during Dell’s long customer service slump. In my opinion, both Microsoft and Dell have suffered from their astronomical growth. Both organizations grew too fast and they lost their customer service focus. However, at Horst Engineering, we are committed and we need them to clean up their acts. So, I did our IT folks a favor…I bought an extended warranty and care package for my Mac. I’m handling this on my own!

After a week on my new Apple MacBook Pro, I am very pleased. I haven’t had any crashes (I’ve crashed my Dell once this morning already) and I have enjoyed exploring the machine’s capabilities. All of the computer gear helps, but I view them as tools. They help improve productivity, workflow, and they are time savers. After my visit to the Apple Store, I realized why that company is growing so much faster than the rest of the market. They have it figured out. Between their iPod product line, Mac’s, and now the iPhone, their creativity and service levels are unmatched.

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