Whole (Foods) Lot of Problems

Whole Foods Market Inc. (WFMI) has had a spate of bad press recently, and the company’s stock price hovers around it’s 52 week low of $18.26, well off it’s high of $53.65. Many analysts don’t think it has hit bottom yet. The most recent bad news is unlike the ethics controversy that engulfed the company, and its founder/CEO, a year ago. I wrote about WFMI at the time and thought the company was headed into dark waters. I was wrong, but only for a while. Eventually, the company stumbled again.

I’m a customer of Whole Foods. It is one of the better places to get vegetarian, vegan, and organic food. However, I prefer the local privately owned stores, like Garden of Light, for their service, character, and mission. Historically, Whole Foods’ quality and service have been high, however; their rapid expansion, acquisition of rival Wild Oats, and their focus on wealthy markets has conspired to weaken their base. Just like Starbucks, they have reduced the value of their brand with over-growth. When quality slips, so does customer service. Whole Foods was different from their competition, until their competition caught up. Now, even the standard grocery store chains are competing with them and luring away their previously loyal customers with better prices.

Much has been written about the perception that Whole Foods is an expensive place to shop. With the run up in global food prices, all groceries are expensive, but particularly at Whole Foods. They sell premium products at premium prices to folks who previously didn’t blink when stuffing their sales receipt into their pocket. It isn’t a perception, but a reality. Now that folks are watching their expenses a lot closer, they have shifted much of their buying to discounters. Groceries have always been a low margin/high volume business, but Whole Foods seemed to break out of the category and define their own niche by making grocery shopping a luxury. This is exactly what Starbucks did with coffee. Harvard Business publishing has a good article about how Starbucks destroyed their brand value with their excessive growth.

So, back to Whole Foods and the most recent bad news. This time they company has been caught up in another major beef recall scandal. Their internal quality assurance processes failed and they procured tainted beef from a disreputable source. They weren’t the only chain caught up in this most recent FDA related mess, but they are supposed to be better than the rest. If you want to learn more, there is no better time to read Fast Food Nation. As Whole Foods takes it lumps, others have seized the opportunity to encroach on their turf and make the most of the whole “eat local” movement. Time will tell if they recover from their assorted problems.

Oh, and if you ask me, the best way to avoid buying tainted beef is to not eat beef and other meat products, at all. Of course, if you insist on indulging; caveat emptor.

0 Responses to “Whole (Foods) Lot of Problems”

  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Horst Engineering

Thread Rolling Inc.

Sterling Machine

Horst Spikes


I crashed out of the Singlespeed Championship @renocxnats (on the dreaded off-camber) but not before having more fun. @artroti43 raced on the frosty course ❄️ at day break. 🚴🏽 We met a lot more @horsteng #crossspikes customers. I hung with little bunny hopper 🐰 Miles, the Junior 11-12 year old Silver Medalist.🥈I cheered for Nic, who represented @the_ccap in the Junior 15-16 age group. @sportstert and Iva came down from Tahoe to cheer LOUDLY for me. 🎺 I got my badly sprained ankle taped and iced. I had a beer. 🍺 I’m even looking forward to my red eye flight home ✈️ . Best of all, I’ll see @trailrunningmom and the kids on Sunday. I can’t explain the sensation, but despite the pain, I’m ready for next #Cyclocross season to begin... after some rest. #teamhorstsports #cxnats #horstengineering @parkavebikeshop #crossisboss #lifedeathcyclocross #crossiscoming You could say that at least for this week, I’m married to my #bicycle - - -

@renocxnats #cxnats @seven_cycles #sevencycles #teamhorstsports #horstengineering #crossspikes @horsteng #chapelofthebells #Cyclocross #lifedeathcyclocross Good day representing @horsteng at @renocxnats in the 45-49 age group. It’s a great course. The wind was blowing hard, but the sun finally came out. I’m happy with 37th place but should have made a move to get to 29th, which was 30 seconds ahead. That’s a long way when you are going flat out and cramping. 4,500 foot elevation was a factor. I’m disappointed that they cut one lap of my race when I wasn’t close to getting lapped by the leaders. You train this hard and come all this way; and you want to get the most racing for the $ and time invested. They only let 25 riders do the full six laps. The only positive to come out of that was that I watched fellow New Englander @adammyerson execute a perfect final sprint to win the Stars and Stripes again. Teammate @artroti43 had a good ride too. 
@seven_cycles #sevencycles #horstengineering #teamhorstsports @bicycleseastct #crossspikes #cxnats #renocxnats #Cyclocross #crossisboss @therichardsachs didn’t have the race he hoped for but it was still great to see him @renocxnats and “pit” for him. He said he officially started his second off season, but first of 2018. @artroti43 and I played soigneur/mechanic for 90 minutes, but minus the massage! atmo #renocxnats #richardsachs #teamhorstsports @horsteng #crossspikes #hauteframebuilding #Cyclocross #crossisboss #lifedeathcyclocross I previously hadn’t published this image, but it recently received an Honorable Mention in the 2017 @appalachianmountainclub Photo Contest for the People Outdoors category. Check out my blog (link in profile) for the interesting story of his photo (shot with this iPhone 6s), a trip report from this amazing Maine adventure, and past contest history. I love this image of two of my favorite women. I’m barred from submitting images to the 2018 contest, but I’ll be back in 2019. #appalachianmountainclub #baxterstatepark #katahdin Congratulations to Master Park, the Park Family, and the entire team at Park’s U.S. #Taekwondo at the Grand Opening of the new facility in the former VFW building. Our kids love it! So much better than being next door to the pawn shop and liquor store.😊#tkd 🇺🇸🇰🇷 This morning, the @trinitycollege Main Quad was bathed in beautiful sunshine ☀️but it was frigid and the wind was blowing! ❄️ The chapel was packed with an overflow crowd to celebrate the (shortened) life of a lovely friend. She will be missed. #circleoflife 🌏 #Repost @horsteng
We just launched the #cxnats edition of #crossspikes News and it is chock full of great information. Click our profile for a link to the newsletter and info regarding @renocxnats pre-orders and on-site sales. See you at the Race Expo! #crossisboss 🚴🏽🏆 Brilliant sunshine☀️ at the @shenipsitstriders #newyearsday run. #shenipsitstriders #boltonnotch #hopriverstateparktrail #teamhorstsports #trailrunning ❄️🌲⛄️🏃🏻

Follow me on Twitter



Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 300 other followers

%d bloggers like this: