Manchester Community College & Marketing

Yesterday was about education. After hearing T. Boone Pickens speak at Goodwin College in the late afternoon, I returned to work for another hour. Then, it was off to Manchester Community College for night school. I participated on a panel of local business leaders that was convened by my friend, Steve Nelson, for his 200 level Marketing course at MCC.

It had been a few years since I set foot on the MCC campus, but like Goodwin, there is a stunning new building. This classroom wasn’t like the basement-windowless-cinderblock one that I occupied for my Shakespeare course at Boston College during the summer of 1994. This classroom was unreal, with a soaring ceiling, glass on three sides, comfy couches, and art work. It was hard to believe that I was at a community college. Both Goodwin, which is private, and MCC are proof that there is massive demand for affordable schools that are close to home and work. They both cater to “non-traditional” students, which is everyone except the typical 17-22 year old who dreams of a four-year education.

The panel was a lot of fun. This is the second time in a month that I have spoken to a group of students at a Connecticut college. My co-panelists were Amy Bergquist, a Hartford based real estate agent, Dagmar Rapp, a marketing manager from Hewlett-Packard, and Ernie Rutt, the owner of Augie & Ray’s Drive In.

Bergquist’s earlier career was spent in operations at Pratt & Whitney Aircraft and Anderson Consulting. She expressed her excitement for her current career and highlighted her entrepreneurial ambitions. She may eventuall have her own agency. She loves being a sole-proprietor. Rapp has worked in large companies and HP is one of the largest. She does field marketing and shared some of her tactics for building HP’s brand in the local area. Rutt took over from his father, the founder of their restaurant, and has worked hands on in the business all his career. Augie and Ray’s was founded in East Hartford in 1946, the same year that Horst Engineering was founded and is now in its fourth generation.

Rutt was coming off an amazing day where he hosted T. Boone Pickens for lunch. He was still wearing his special Auge & Ray’s golf shirt made in Oklahoma State colors to honor Pickens.  Yesterday, in advance of the visit, they named one of their most popular sandwiches after Pickens. They don’t have a website, but you can’t buy the public relations that they got when Congressman John Larson brought the Pickens entourage to his favorite lunch spot with the media in tow. Thinking about that kind of photo-op gives me the chills. Nice marketing indeed.

So, the four of us took questions from a moderator, recounted our stories, and then took questions from the students. It was a long day, but it ended nicely, sharing our passion for business.

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Horst Engineering

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Horst Spikes


@thecubscouts #pinewoodderby never gets old. Pack 157 Bolton, Connecticut #cubscouts So that little injury caused by my @renocxnats crash on Saturday afternoon wasn’t so little after all. It’s a broken leg (fibula). Prognosis is good, but it hurts like heck. My blog post report with blow by blow details is linked in my profile. #cxnats #teamhorstsports @horsteng #crossspikes #crossisboss - - -

This #lifedeathcyclocross stuff is true!!!! I crashed out of the Singlespeed Championship @renocxnats (on the dreaded off-camber) but not before having more fun. @artroti43 raced on the frosty course ❄️ at day break. 🚴🏽 We met a lot more @horsteng #crossspikes customers. I hung with little bunny hopper 🐰 Miles, the Junior 11-12 year old Silver Medalist.🥈I cheered for Nic, who represented @the_ccap in the Junior 15-16 age group. @sportstert and Iva came down from Tahoe to cheer LOUDLY for me. 🎺 I got my badly sprained ankle taped and iced. I had a beer. 🍺 I’m even looking forward to my red eye flight home ✈️ . Best of all, I’ll see @trailrunningmom and the kids on Sunday. I can’t explain the sensation, but despite the pain, I’m ready for next #Cyclocross season to begin... after some rest. #teamhorstsports #cxnats #horstengineering @parkavebikeshop #crossisboss #lifedeathcyclocross #crossiscoming You could say that at least for this week, I’m married to my #bicycle - - -

@renocxnats #cxnats @seven_cycles #sevencycles #teamhorstsports #horstengineering #crossspikes @horsteng #chapelofthebells #Cyclocross #lifedeathcyclocross Good day representing @horsteng at @renocxnats in the 45-49 age group. It’s a great course. The wind was blowing hard, but the sun finally came out. I’m happy with 37th place but should have made a move to get to 29th, which was 30 seconds ahead. That’s a long way when you are going flat out and cramping. 4,500 foot elevation was a factor. I’m disappointed that they cut one lap of my race when I wasn’t close to getting lapped by the leaders. You train this hard and come all this way; and you want to get the most racing for the $ and time invested. They only let 25 riders do the full six laps. The only positive to come out of that was that I watched fellow New Englander @adammyerson execute a perfect final sprint to win the Stars and Stripes again. Teammate @artroti43 had a good ride too. 
@seven_cycles #sevencycles #horstengineering #teamhorstsports @bicycleseastct #crossspikes #cxnats #renocxnats #Cyclocross #crossisboss @therichardsachs didn’t have the race he hoped for but it was still great to see him @renocxnats and “pit” for him. He said he officially started his second off season, but first of 2018. @artroti43 and I played soigneur/mechanic for 90 minutes, but minus the massage! atmo #renocxnats #richardsachs #teamhorstsports @horsteng #crossspikes #hauteframebuilding #Cyclocross #crossisboss #lifedeathcyclocross I previously hadn’t published this image, but it recently received an Honorable Mention in the 2017 @appalachianmountainclub Photo Contest for the People Outdoors category. Check out my blog (link in profile) for the interesting story of his photo (shot with this iPhone 6s), a trip report from this amazing Maine adventure, and past contest history. I love this image of two of my favorite women. I’m barred from submitting images to the 2018 contest, but I’ll be back in 2019. #appalachianmountainclub #baxterstatepark #katahdin Congratulations to Master Park, the Park Family, and the entire team at Park’s U.S. #Taekwondo at the Grand Opening of the new facility in the former VFW building. Our kids love it! So much better than being next door to the pawn shop and liquor store.😊#tkd 🇺🇸🇰🇷 This morning, the @trinitycollege Main Quad was bathed in beautiful sunshine ☀️but it was frigid and the wind was blowing! ❄️ The chapel was packed with an overflow crowd to celebrate the (shortened) life of a lovely friend. She will be missed. #circleoflife 🌏

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