1% for the Planet

Last weekend, we made the trip to Waitsfield, Vermont for the 1% for the Planet 10th Anniversary Party. 1% is one of our favorite not-for-profit organizations. 1% leverages its membership network to increase corporate giving to approved environmental groups around the world.

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2013_White Mountain Family Adventure 486

At Horst Engineering, Thread Rolling Inc., and Sterling Machine, we have a strong orientation towards conservation, outdoor recreation, and environmental organizations. Much of our community support/philanthropy goes to non-profits in this sector. We contribute to many organizations who do good work in the regions where our operations are located. New England and northeast United States organizations are the main beneficiaries of our giving, but we have also supported groups in Arizona and Sonora.

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2013_White Mountain Family Adventure 518

It was nice to meet the core of the 1% crew at their home base in Waitsfield on the Mad River. Debbie and I have had a longtime affiliation with Patagonia, Inc. through our trail running/ultrarunning dating back to Debbie’s time on the Montrail/Patagonia Trail Running Team. The company is a stalwart of sustainable business and founder, Yvon Chouinard, is also the co-founder (along with Craig Mathews) of 1%. Through Patagonia, we were introduced to 1%.

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2013_White Mountain Trip 108

In Waitsfield, we heard several of 1%’s leaders speak passionately about their desire to grow the organization through its new marketing campaign, “Give Back to Blue.” 1% is updating its strategy in an effort to increase the number of businesses who contribute to environmental causes. With the right execution, this network effect should generate the desired results and the Earth will benefit.

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2013_White Mountain Trip 118

Last Saturday was one of the best nights of the summer. The weather was awesome. Aside from the mosquitoes, we had a blast. The party was literally in the backyard of their HQ on Bridge St. in the heart of the village. You could see remnants of damaged Mad River bridges that were left on the banks of the river after Tropical Storm Irene devastated many Vermont communities.

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2013_White Mountain Trip 124

1%’s neighbor is the eclectic Madsonian Museum of Industrial Design, which is so cool. Industrial museums are my favorite types. I love mechanical things and this little building was packed with examples. The little place was jammed with toys, furniture, and other cool inventions from the 20th century. The museum was open and we were invited to play with the toys and explore. They had working Lionel trains, Lincoln Logs, LEGO bricks, and some real classic games. Our kids absolutely loved it. It was a neat place to see and it was fun to learn more about the inner workings of 1%. We wish them the best in their growth.

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