1% for the Planet

Last weekend, we made the trip to Waitsfield, Vermont for the 1% for the Planet 10th Anniversary Party. 1% is one of our favorite not-for-profit organizations. 1% leverages its membership network to increase corporate giving to approved environmental groups around the world.

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2013_White Mountain Family Adventure 486

At Horst Engineering, Thread Rolling Inc., and Sterling Machine, we have a strong orientation towards conservation, outdoor recreation, and environmental organizations. Much of our community support/philanthropy goes to non-profits in this sector. We contribute to many organizations who do good work in the regions where our operations are located. New England and northeast United States organizations are the main beneficiaries of our giving, but we have also supported groups in Arizona and Sonora.

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2013_White Mountain Family Adventure 518

It was nice to meet the core of the 1% crew at their home base in Waitsfield on the Mad River. Debbie and I have had a longtime affiliation with Patagonia, Inc. through our trail running/ultrarunning dating back to Debbie’s time on the Montrail/Patagonia Trail Running Team. The company is a stalwart of sustainable business and founder, Yvon Chouinard, is also the co-founder (along with Craig Mathews) of 1%. Through Patagonia, we were introduced to 1%.

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2013_White Mountain Trip 108

In Waitsfield, we heard several of 1%’s leaders speak passionately about their desire to grow the organization through its new marketing campaign, “Give Back to Blue.” 1% is updating its strategy in an effort to increase the number of businesses who contribute to environmental causes. With the right execution, this network effect should generate the desired results and the Earth will benefit.

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2013_White Mountain Trip 118

Last Saturday was one of the best nights of the summer. The weather was awesome. Aside from the mosquitoes, we had a blast. The party was literally in the backyard of their HQ on Bridge St. in the heart of the village. You could see remnants of damaged Mad River bridges that were left on the banks of the river after Tropical Storm Irene devastated many Vermont communities.

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1%’s neighbor is the eclectic Madsonian Museum of Industrial Design, which is so cool. Industrial museums are my favorite types. I love mechanical things and this little building was packed with examples. The little place was jammed with toys, furniture, and other cool inventions from the 20th century. The museum was open and we were invited to play with the toys and explore. They had working Lionel trains, Lincoln Logs, LEGO bricks, and some real classic games. Our kids absolutely loved it. It was a neat place to see and it was fun to learn more about the inner workings of 1%. We wish them the best in their growth.

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#solstice #railtrail ride:  #teamhorstjuniorsquad #teamhorstsports #hopriverstateparktrail #mountainbike The second (our first) #windingtrails Summer Off-Road #Triathlon Series race of the year was a big success. Three Livingston's raced including @trailrunningmom and the first "Grand Feast" of the season with the Schulz Clan helped us refuel. #teamhorstsports #mountainbiking #trailrunning I ran the #greylocktrailrace on #fathersday and @trailrunningmom loosened her legs after #manitousrevenge by running the 5K with Little D. Shep took 5+ minutes off of last year's time. #mountgreylock The Western Massachusetts Athletic Club had to share #greylockglen with the #harrypotter festival, which was kind of crazy. It was a weird combination of people. I'm sticking with he  #trailrunning community. @trailrunningmom finished #manitousrevenge 54 miles in 14:41:32. Fantastic! She is pumped and primed for #hardrock100 next month. #teamhorstsports #shenipsitstriders #pursuitstrong #pursuitfitness #trailrunning @ultraspire #ultraspire @altrarunning #altrarunning #ultrarunning #catskillsmountains 🏃🏻⛰ Ben Nephew took the 54 rugged mile #manitousrevenge in 10 hours and 57 minutes. He said it was super slippery. @mountainpeakfitness #mountainpeakfitness #trailrunning #ultrarunning #catskillsmountains Lots of fun crewing @trailrunningmom today at the #manitousrevenge It was great family teamwork. Now we sit and wait for her to finish. Hopefully in the next two hours. #teamhorstsports #shenipsitstriders #pursuitstrong #pursuitfitness #trailrunning @ultraspire #ultraspire @altrarunning #altrarunning #catskillsmountains 🏃🏻⛰ It was another run/hike up to Aid Station 7 at #manitousrevenge and I missed @trailrunningmom by three minutes. She came through 40 miles or so, in 11 hours and 37 minutes. I had to chase her up the vertical #devilspath and she was hauling. She trails Kehr Davis by less than 50 minutes, but was slowly closing the gap. It's a nasty final 14 miles, so we will see how it goes. #teamhorstsports #shenipsitstriders #pursuitstrong #pursuitfitness #trailrunning @ultraspire #ultraspire @altrarunning #altrarunning #catskillsmountains 🏃🏻⛰ We surprised @trailrunningmom at Aid Station 6 of #manitousrevenge We had to hike in. She came through in 10 hours and 12 minutes. #teamhorstsports #shenipsitstriders #pursuitstrong #pursuitfitness #trailrunning @ultraspire #ultraspire @altrarunning #altrarunning #catskillsmountains 🏃🏻⛰ @trailrunningmom arriving at Aid Station 5 Platte Clove in 7 hours and 21 minutes at 31.5 miles of #manitousrevenge It's rainy and foggy, but mild. The rocky trails are very slick. She did the #escarpmenttrail the #longpath and is headed for the #devilspath next. #teamhorstsports #shenipsitstriders @ultraspire #ultraspire #pursuitstrong #teampursuit @altrarunning #altrarunning #trailrunning #catskillsmountains 🏃🏻⛰

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