Leica Camera AG: Open Day at Leitz-Park, Wetzlar

It was just chance, but the day that my friend Christian and I were traveling from Dusseldorf to Bad Liebenstein, was also the Open Day for the new Leitz-Park in Wetzlar. This is now the new home/main factory for Leica Camera AG.

2014_Germany Trip 111

 

2014_Germany Trip 115

When I was in London last month, I got an e-mail that Open Day was happening. I checked the calendar and couldn’t believe that it was the same day that I was going to be in that part of Germany. I’ve always wanted to visit Wetzlar, the historic home of Leica.

2014_iPhone Photos 151

Leica is one of those iconic brands. I’ve been a Leica M system owner since 2005 and shooting with the M is my favorite kind of photography. I’ve been a long time member of the International Leica Society (LHSA) and am an overall fan. I In recent years, following a restructuring, the camera company has seen a resurgence under new ownership and leadership. I enjoyed seeing precision machining, lens grinding, and assembly all under one roof.

2014_Germany Trip 132

The new plant in Wetzlar is a shrine to that resurgence. It is nearly all white, which was interesting. It would be hard to keep Horst Engineering clean if our floors, walls, and ceilings were bright white. We give a lot of tours, but then again, they aren’t a key to our image in the marketplace. Leica has worked hard to cultivate its brand and during the resurgence has focused on its luxury status. That has alienated some purists, but arguably, it has kept the German company alive in an era dominated by Japanese technology and Chinese production.

2014_Germany Trip 137

The Open Day was crowded, which was a bummer, but we still enjoyed ourselves. We did a loop of the factory and then popped into the jam-packed store. In the crowded lobby, I spotted Dr. Andreas Kaufmann,  the Deputy Chairman of the Supervisory Board, and a part-owner of the company. He had a new Leica T slung around his neck and I was wearing my M. I introduced myself and we chatted a bit about my visit. He hassled me about my iPhone photo and made the point that it was not a camera, but rather it was a “device.” I agreed and congratulated him on the success and then we were off. I’ll have to return to Wetzlar when I have more time to look around and when there are fewer people to look around.

0 Responses to “Leica Camera AG: Open Day at Leitz-Park, Wetzlar”



  1. Leave a Comment

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s




Horst Engineering

Thread Rolling Inc.

Sterling Machine

Horst Spikes

Instagram

@thecubscouts #pinewoodderby never gets old. Pack 157 Bolton, Connecticut #cubscouts So that little injury caused by my @renocxnats crash on Saturday afternoon wasn’t so little after all. It’s a broken leg (fibula). Prognosis is good, but it hurts like heck. My blog post report with blow by blow details is linked in my profile. #cxnats #teamhorstsports @horsteng #crossspikes #crossisboss - - -

This #lifedeathcyclocross stuff is true!!!! I crashed out of the Singlespeed Championship @renocxnats (on the dreaded off-camber) but not before having more fun. @artroti43 raced on the frosty course ❄️ at day break. 🚴🏽 We met a lot more @horsteng #crossspikes customers. I hung with little bunny hopper 🐰 Miles, the Junior 11-12 year old Silver Medalist.🥈I cheered for Nic, who represented @the_ccap in the Junior 15-16 age group. @sportstert and Iva came down from Tahoe to cheer LOUDLY for me. 🎺 I got my badly sprained ankle taped and iced. I had a beer. 🍺 I’m even looking forward to my red eye flight home ✈️ . Best of all, I’ll see @trailrunningmom and the kids on Sunday. I can’t explain the sensation, but despite the pain, I’m ready for next #Cyclocross season to begin... after some rest. #teamhorstsports #cxnats #horstengineering @parkavebikeshop #crossisboss #lifedeathcyclocross #crossiscoming You could say that at least for this week, I’m married to my #bicycle - - -

@renocxnats #cxnats @seven_cycles #sevencycles #teamhorstsports #horstengineering #crossspikes @horsteng #chapelofthebells #Cyclocross #lifedeathcyclocross Good day representing @horsteng at @renocxnats in the 45-49 age group. It’s a great course. The wind was blowing hard, but the sun finally came out. I’m happy with 37th place but should have made a move to get to 29th, which was 30 seconds ahead. That’s a long way when you are going flat out and cramping. 4,500 foot elevation was a factor. I’m disappointed that they cut one lap of my race when I wasn’t close to getting lapped by the leaders. You train this hard and come all this way; and you want to get the most racing for the $ and time invested. They only let 25 riders do the full six laps. The only positive to come out of that was that I watched fellow New Englander @adammyerson execute a perfect final sprint to win the Stars and Stripes again. Teammate @artroti43 had a good ride too. 
@seven_cycles #sevencycles #horstengineering #teamhorstsports @bicycleseastct #crossspikes #cxnats #renocxnats #Cyclocross #crossisboss @therichardsachs didn’t have the race he hoped for but it was still great to see him @renocxnats and “pit” for him. He said he officially started his second off season, but first of 2018. @artroti43 and I played soigneur/mechanic for 90 minutes, but minus the massage! atmo #renocxnats #richardsachs #teamhorstsports @horsteng #crossspikes #hauteframebuilding #Cyclocross #crossisboss #lifedeathcyclocross I previously hadn’t published this image, but it recently received an Honorable Mention in the 2017 @appalachianmountainclub Photo Contest for the People Outdoors category. Check out my blog (link in profile) for the interesting story of his photo (shot with this iPhone 6s), a trip report from this amazing Maine adventure, and past contest history. I love this image of two of my favorite women. I’m barred from submitting images to the 2018 contest, but I’ll be back in 2019. #appalachianmountainclub #baxterstatepark #katahdin Congratulations to Master Park, the Park Family, and the entire team at Park’s U.S. #Taekwondo at the Grand Opening of the new facility in the former VFW building. Our kids love it! So much better than being next door to the pawn shop and liquor store.😊#tkd 🇺🇸🇰🇷 This morning, the @trinitycollege Main Quad was bathed in beautiful sunshine ☀️but it was frigid and the wind was blowing! ❄️ The chapel was packed with an overflow crowd to celebrate the (shortened) life of a lovely friend. She will be missed. #circleoflife 🌏

Follow me on Twitter

Categories

Archives

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 298 other followers


%d bloggers like this: